After winning agency of record for Sapporo USA in 2011, we began by launching a national ad campaign with a call to action for Americans to try a Japanese tradition that hasn’t quite been Americanized, a.k.a. flubbed. This campaign was our first step away from Sushi and our first step towards a new perception by our target consumer.


Creative Director: Rob Brooks
Art Director: Jake Houvenagle  & Rob Brooks
Designer: Jake Houvenagle
Writer: Mike Wienke
Photographer: Brian Cummings