LIFESTYLE CAMPAIGN

In 2013, we created a social, digital, and print lifestyle campaign for Sapporo that would connect to their creative target in sequence with previous campaigns.

Sapporo is the Original Japanese Beer, founded in 1876. “Kampai” is Japanese for “cheers.” We established the idea behind a “Kampioneer” as a toast from one original to another for pioneering one’s own originality.

KAMPIONEER ON THE STREET

In addition to the lifestyle campaign and content, I hired a street photographer to visit influencer cities in search of true Kampioneers. This approach provided social content, as well as a kick off for a USG content campaign.

 
 
 
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CREDITS

Creative Director: Rob Brooks
Art Director: Ryan Doggendorf  & Rob Brooks
Designer: Ryan Doggendorf
Writer: Mike Wienke
Lifestyle Photographer: Scott Toepfer
Street Photographer: Jake Michaels