During my first month at Rumpl, I immediately hit the ground running to launch the new and improved Rumpl 2.0. I led creative for all consumer-facing and wholesale-facing “go-to-market” roll out. Rumpl 2.0 featured new technology, performance improvements, post consumer recycled materials, new product franchises, and new ways to have more fun with a Rumpl. This case study features the tease campaign, as well as the post launch consumer communication. In addition to the product features, I also spearheaded a consumer-facing digital advertising campaign that can be viewed here.