This piece of content was intended to showcase the strength by testing Flyknit in unorthodox ways. What started as extreme over-the-top challenges eventually evolved into putting Flyknit to work in athlete training tests. 

CREDITS

Agency: Conscious-Minds
ECD: Blake Heal/Cameron DeArmond
Art Director/Designer/Conceptor: Rob Brooks
Animation/Sound: Benji Newell
DP: Ravi Vora