This was a mood video created to play in Nike stores across Europe. I worked on the project from concept to boards, pitch, and production in a rapid fire, light speed turn around. Our first round was presented 6 days after client briefing. Slight tweaks were to follow.

After the initial concept was chosen by Nike global, I worked as Art Director/Designer, collaborating with animator Keith Fenter to bring the piece to life, based on the style boards and visual story.


Agency: Conscious-Minds
ECD: Blake Heal/Cameron DeArmond
Art Director/Designer: Rob Brooks
Motion: Keith Fenter