KEEN first launched with an innovation to the common sandal changing the market, and spawning a series of strong product franchises. KEEN created a huge fanbase over the course of 15 years. However, despite this loyal following, KEEN had aspirations of connecting with the next generation of outdoor enthusiasts. This led to the development of a series of products designed to modernized the brand for a new audience. Along with a fresh new approach to the product, I worked to modernize our visual communications through content, retail, digital, and all aspects of the seasonal thematic.
In my role and Brand Creative Design Director, I launched the integrated campaign, the sales meeting creative, seasonal assets, and all materials for global go-to-market.