HULU MAGIC BOX
For a solid year, I lead a creative team that created recommendation engines, creative episodic content, microsites, and various other digital activations and advertising for Hulu.
This fun, light, mobile, optimized site was an example of one of the many digital recommendation engines we gave to the client. The goal was to make something useful and fun to play with. In addition, it had to be evergreen and skinable/scaleable for future uses over time.