I directed my first lifestyle photoshoot for Miller Brewing in 2002 as a Junior Art Director. I learned a lot that day (and still cringe and laugh while reminiscing about that shoot). While my confidence and approach have changed dramatically over the 17 years since, one thing that has remained the same throughout those years and across a diverse range of clients is the need for visual stories. No matter what media, marketing tactic, campaign approach, or budget, a strong understanding of how to create appropriate assets, stories, videos, stills, and media has been an important and never ending demand. Over the years, I have seen that what clients need most is more content, but not always with broadcast level budgets and production complications. The following collection of images, as well as a supercut video, contain samples displaying the results of a variety of client needs.
Each example is just one part of bigger programs and integrated campaigns, which are expanded upon throughout my portfolio.