For 4 years, Sapporo USA was my client and Moosylvania was Sapporo’s agency of record. As mentioned in previous case studies, our goal was to help grow the Japanese brands with niche targets outside of sushi occasions. Each year I served as Creative Director on the brand, we boosted sales and exceeded our goals while simultaneously opening up the brand appeal to a creative target. Along the way we were able to do a lot of fun programs, national advertising, and even revise their packaging to be cohesive. Below is a sampling of some of the work done in 2013.

SAPPORO SPOT

COHESIVE PACKAGING REDESIGN

PREVIOUS PACKAGING

EXPLORATION SAMPLES

PACKAGING LAUNCH CAMPAIGN

ON-PREMISE/DIGITAL ACTIVATIONS

CREDITS

Creative Director: Rob Brooks
Art Director: Ryan Doggendorf  & Rob Brooks
Designer: Ryan Doggendorf & Rob Brooks
Writer: Mike Wienke
Spot Production Partner: Pyramid Attack
Producer: Sean Wainsteim