In 2012 Bacardi USA released its largest new brand investment, Bacardi Oak Heart. For two years leading up to the launch, I lead the creative team in helping our Bacardi brand partner define the brand and plan the launch. We began by exploring potential brand stories and product designs, which can be seen at the bottom of this case study.

For the final Bacardi Oakheart launch, I led creative on the brand launch video, the partnership point of sale programs, the USG app/site, and helping the brand hone in and finalize the product design decisions.


Creative Director: Rob Brooks
Art Director: Rob Brooks
Writer: Mike Wienke
POS Designer: Ryan Doggendorf
Test Render Packaging/Bottles: Rob Brooks
Site Design: Shane Adreon
Production Partner: 90º Wesst