About

HUMAN ROB

Growing up in Illinois, my two first loves of art and nature split my time between the drawing desk in my modest room and the wilderness surrounding my home. My interests expanded with time, adding skateboarding and motorcycles to the growing list. Love for my family and a great job kept me near home into my early 30’s, but a desire to foster my work and hobbies drew me to the west coast. After a few years in Los Angeles, my wife and I headed north to settle down in a city that embraces everything I have always held dear to my heart. I’m now happy to call Portland home.

CREATIVE ROB

I’m a passionate, design-driven Creative Director with a head full of big ideas. My diverse background centers on integrated, hands-on creative direction. With over 15 years of agency experience, I’ve served as a Creative Director for the past 9 years. I have developed brand campaigns, stories, content, and experiences on a regional, national, and global scale. When it comes to creative development, I strive to be as well-rounded and versatile as possible. I always dig deep to set a brand’s personality apart from its competitors.

When I’m not busy with client work, I still spend time at my drawing desk and in the woods. I’m wild about design, illustration, photography, video, and exploring with my beautiful wife and pig-like dogs.

BRAND EXPERIENCE

WORK EXPERIENCE

KEEN DESIGN DIRECTOR, BRAND CREATIVE

JUNE 2017 – Present
Portland, Oregon Area

I was hired by the VP of Creative at KEEN to bring my years of agency experience into the internal team and to help build out the internal agency, while working hands-on to fulfill day to day, full service creative needs.

My role at KEEN is similar to my past experiences as a Creative Director, managing and directing a team of art directors, designers, and production artists, as well as partnering with vendors and specialists for cross platform creative development.

While at KEEN, I have worked to identify and implement necessary creative processes, staffed roles that were needed for effective creative deliveries, led creative pitches and campaigns, created cross category communication, set forth seasonal design direction, branded technologies and categories, worked on cross functional projects and design, created a photo process, defined an ownable photo creative approach for KEEN Utility, partnered to tell stories and create rich content, and improved communication within departments.

FREELANCE CREATIVE

March 2016 – Present
Portland, Oregon Area

Sparkloft Media – Creative Director on Alaska Air and Brand USA
Manamedia – Art Direction on Google and Nike
Happylucky – Art Direction on adidas
Conscious Minds North – Art Direction on Nike+
Moosylvania – Creative Direction and Art Direction on Camarena and Timberland

GOOD PEOPLE – CREATIVE DIRECTOR

February 2015 – March 2016
Los Angeles, California

Good People (formerly known as Famous Interactive) was a digital advertising and marketing agency. I served as creative lead on all projects, pitches, presentations, and everything in between. Working directly with the CEO, Director of Strategy, and Director of Technology, I created innovative experiences, content, and digital campaigns, for Hulu, Ubisoft, and other various entertainment and CPG clients. In addition to leading creative strategy and creative concepting, I spent time hands-on designing, art directing, and writing. My role also involved maintaining client relationships, presenting, pitching, developing company culture, and mentoring up-and-coming creatives.

DEVIANT ART – CONTRACT CREATIVE DIRECTOR

August 2014 – February 2015
Los Angeles, California

Contract Creative Director in charge of launching the company rebrand, internal marketing campaigns, brand integrations, partnership programs and restructuring the processes within the creative department.

CONSCIOUS-MINDS – CONTRACT SENIOR CREATIVE

February 2014 – August 2014
Los Angeles, California

Contract Creative tasked with content creation on multiple platforms, big ideas, digital campaigns, video concepts, broadcast spot concepts, ideation, graphic design, program management, digital stories, and various other creative responsibilities.

Clients: Nike, Nike Running, @Nike Instagram, Nike Plus, Atlas, Protean, Panini, Stanton Optical, and Red Bull.

MOOSYLVANIA – VP CREATIVE DIRECTOR

February 2006 – November 2013
Saint Louis, Mo & Los Angeles, California

Hands-on Creative Director over the two largest agency accounts, Bacardi USA and Sapporo USA, and all brands under their umbrella.
Overseeing a team of 6 Art Directors and 2 Writers. Additional clients include: Natures Variety, Universal Entertainment, Danny Gray, Roho Group, Rhino Arms, and Dean Foods. Responsibilities include: creative strategy, concept development, project management, creative mentoring, quality control, designing + concepting, client presentations, managing vendors, directing design and copy concepts, ux direction, content creation, research, employee reviews, directing 360 creative campaigns, directing/managing large budget photoshoots and maintaining company culture throughout Moosylvania.

Sr. Art Director 02 / 2006 – 11 / 2006, Associate Creative Director 11 / 2006 – 12 / 2007

CANNONBALL – ART DIRECTOR

January 2005 – February 2006
Saint Louis, Missouri

Art Director/Designer. Worked on projects for Anheuser Busch, and Schwans, as well as multiple new business pitches. Advertising and promotions for all portfolio brands, as well as one broadcast project that ran during the 2006 Super Bowl. In addition, several new product launches, branding, and promotional windows from concept to completion

ZIPATONI – ART DIRECTOR

June 2002 – January 2005
Saint Louis, Missouri

Art Director/Designer. Worked on projects for Miller Brewing Co. Promotions and advertising. Photoshoot direction and project management from concept to completion.