About

THE HUMAN ROB

I’m a full service, hands-on Creative Director with over 17 years of experience within the creative and marketing field, 12 of which I have served as a Creative Director. I come from a background of brand building, art direction, design, and creative direction on a cross platform, multi-channel approach. I have built globally recognized campaigns and brands, yet I am not afraid to roll up my sleeves and wear as many hats as necessary to help grow start-ups and small brands. I believe in a DIY approach and will never be the creative who sits back to watch without getting his hands dirty.

My career has allowed me to touch all aspects of client projects, from super bowl spots to packaging and from social channels to custom microsites. I adapt quickly and always lead with a strong, big idea. I’m an approachable, ego-free creative who values hard work and professionalism while maintaining a sense of humor and respect. I take pride in mentoring budding creatives, having grown many young creatives into thriving Creative Directors, and in working collaboratively with everyone on my team.

When I’m not busy with client work, I like to fill my time with art, design, illustration, outdoor life, rock climbing, photography, video, and hanging out with my beautiful wife and pig-like dogs.

Lets Connect: bbor62@gmail.com

BRAND EXPERIENCE

WORK EXPERIENCE

RUMPL – BRAND DESIGN DIRECTOR

April 2019 – January 2019
Los Angeles, California

My role at Rumpl is leading all Creative Direction on integrated campaigns, DTC and wholesale content, trade show experiences, brand story telling, seasonal initiatives, brand development, product positioning, product packaging, and all creative strategies for the company. I am part of the leadership team while also delivering hands-on design and creative, as well as shooting and/or directing content. As a member of a small but growing brand, I have provided innovative solutions to complex problems, often with a DIY approach. Throughout my time at Rumpl, I’ve elevated the content and conceptual creative campaign output, as well as launched an entirely new product line and product features.

KEEN DESIGN DIRECTOR, BRAND CREATIVE

JUNE 2017 – Present
Portland, Oregon Area

I was hired by the VP of Creative at KEEN to bring my years of agency experience into the internal team and to help build out the internal agency, while working hands-on to fulfill day to day, full service creative needs.

My role at KEEN is similar to my past experiences as a Creative Director, managing and directing a team of art directors, designers, and production artists, as well as partnering with vendors and specialists for cross platform creative development.

While at KEEN, I have worked to identify and implement necessary creative processes, staffed roles that were needed for effective creative deliveries, led creative pitches and campaigns, created cross category communication, set forth seasonal design direction, branded technologies and categories, worked on cross functional projects and design, created a photo process, defined an ownable photo creative approach for KEEN Utility, partnered to tell stories and create rich content, and improved communication within departments.

FREELANCE CREATIVE

March 2016 – Present
Portland, Oregon Area

Sparkloft Media – Creative Director on Alaska Air and Brand USA
Manamedia – Art Direction on Google and Nike
Happylucky – Art Direction on adidas
Conscious Minds North – Art Direction on Nike+
Moosylvania – Creative Direction and Art Direction on Camarena and Timberland

GOOD PEOPLE – CREATIVE DIRECTOR

February 2015 – March 2016
Los Angeles, California

Good People (formerly known as Famous Interactive) was a digital advertising and marketing agency. I served as creative lead on all projects, pitches, presentations, and everything in between. Working directly with the CEO, Director of Strategy, and Director of Technology, I created innovative experiences, content, and digital campaigns, for Hulu, Ubisoft, and other various entertainment and CPG clients. In addition to leading creative strategy and creative concepting, I spent time hands-on designing, art directing, and writing. My role also involved maintaining client relationships, presenting, pitching, developing company culture, and mentoring up-and-coming creatives.

DEVIANT ART – CONTRACT CREATIVE DIRECTOR

August 2014 – February 2015
Los Angeles, California

Contract Creative Director in charge of launching the company rebrand, internal marketing campaigns, brand integrations, partnership programs and restructuring the processes within the creative department.

CONSCIOUS-MINDS – CONTRACT SENIOR CREATIVE

February 2014 – August 2014
Los Angeles, California

Contract Creative tasked with content creation on multiple platforms, big ideas, digital campaigns, video concepts, broadcast spot concepts, ideation, graphic design, program management, digital stories, and various other creative responsibilities.

Clients: Nike, Nike Running, @Nike Instagram, Nike Plus, Atlas, Protean, Panini, Stanton Optical, and Red Bull.

MOOSYLVANIA – VP CREATIVE DIRECTOR

February 2006 – November 2013
Saint Louis, Mo & Los Angeles, California

Hands-on Creative Director over the two largest agency accounts, Bacardi USA and Sapporo USA, and all brands under their umbrella.
Overseeing a team of 6 Art Directors and 2 Writers. Additional clients include: Natures Variety, Universal Entertainment, Danny Gray, Roho Group, Rhino Arms, and Dean Foods. Responsibilities include: creative strategy, concept development, project management, creative mentoring, quality control, designing + concepting, client presentations, managing vendors, directing design and copy concepts, ux direction, content creation, research, employee reviews, directing 360 creative campaigns, directing/managing large budget photoshoots and maintaining company culture throughout Moosylvania.

Sr. Art Director 02 / 2006 – 11 / 2006, Associate Creative Director 11 / 2006 – 12 / 2007

CANNONBALL – ART DIRECTOR

January 2005 – February 2006
Saint Louis, Missouri

Art Director/Designer. Worked on projects for Anheuser Busch, and Schwans, as well as multiple new business pitches. Advertising and promotions for all portfolio brands, as well as one broadcast project that ran during the 2006 Super Bowl. In addition, several new product launches, branding, and promotional windows from concept to completion

ZIPATONI – ART DIRECTOR

June 2002 – January 2005
Saint Louis, Missouri

Art Director/Designer. Worked on projects for Miller Brewing Co. Promotions and advertising. Photoshoot direction and project management from concept to completion.